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1 in 3 People Make Critical Errors Booking Their Own Travel Online

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Posted on 03/18/2025

We’ve written before about a few of the many reasons it’s valuable to work with an expert travel advisor, and a new study has just revealed one more: a third of people who book their own travel online end up making crucial errors that can end up: 

It’s all fun until you accidentally book a trip to Austria rather than Australia or Haiti instead of Tahiti! 

It’s no laughing matter! Mistakes just like those happen more often than you think. And booking errors can lead to missed flights, denied boarding, and thousands of dollars in wasted, non-refundable costs. 

Some new research points out the most common pitfalls of self-serve booking on travel websites: 

The easy button you think you’ve taken by booking online could end up costing you your trip. 

Some people may be catching on: the survey also shows a renewed interest in professional advice for travel planning and booking, with almost half of survey respondents saying they believe they get the best travel experience with professional assistance, as opposed to just 30% who feel confident relying solely on websites. 

Does this sound like you? The biggest trend is travelers researching destinations online, then consulting a professional travel advisor, merging the convenience of using technology in your pajamas with reliable human expertise.

So we can add avoiding costly booking errors to the other reasons we recommend working with a travel advisor to book your next trip: 

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Image: Getty

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